Making fish accessible again! That’s what we do. Over the last few years the popularity of fish has skyrocketed as more and more people have become aware of the importance of diverse and healthy eating. However, there is still a feeling of frustration. Where can you find good quality fish for a good price in a cozy environment nowadays? It was time for change!
We make fish accessible for everyone in a different way. Don’t expect a traditional restaurant when you open the doors to Pesca. We have thrown out all the old rules: no more menus and white linen. It is all about the experience in the fish market where you get to choose your fish and side dishes!
We have a dynamic pricing policy on the fish market. During the day, the fishmongers continuously decrease the price of the fish to sell out all the fish we have available. In this way we avoid unnecessary food waste. The changing supply on the fish market varies depending on daily delivery, seasonal availability and weather conditions!
Last but not least: a little fun fact! Because you participate in our concept yourself, we need fewer staff in our restaurant. As a result, our staff costs are lower than in other restaurants, so we can offer the fish at an even lower price. Cool right? Welcome to our Theater of Fish! Are you ready for the show?
The foundation was founded to give something back to our awesome, beautiful world! Of course we sell a lot of fish at Pesca, we’re aware of that. But, we would like to keep on doing this for the next 100 years! With the Pesca Foundation we support initiatives that aim for a healthy Earth. Together we strive to protect our oceans by maintaining a vigorous fish stock, by reducing the plastic soup in the seas and by supporting more sustainability within the fishing industry. Below you can check out the initiatives we support:
Click here for more information!
Pesca is financed and founded by Pescatarians. Real ambassadors who have made the start and growth of Pesca possible through our crowdfunding campaigns. The first campaign from 2016 was redeemed early and the last successful campaign from July 2018 produced a national crowdfunding campaign record. It makes us proud to see that there are so many people who believe in our mission and would like to be part of it!
In the last almost 6 years Pesca has become a loved and unique fish restaurant. In 2016 we won the Entree Award for Best Hospitality Concept and ever since then we have received a bunch of happy guests at our Theatre of Fish. At the moment we are busy on the background with all preparations to be able to open up Pesca 2 in summer. The new location will remain a surprise for now, but we will keep you up to date!
Did you know that we had a shark swim in the Amsterdam canals? And that we handed out 10.000 free oysters in the Vondelpark? And that we share a part of the profits with the Pesca team? No? Read the articles below and you will be fully informed!
